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FIVE BEST PRACTICES For Entrepreneurs and Small Businesses Selling Into The Green Procurement Revolution Creating Jobs and Competitive Advantages That Is Being Led By Corporate America And The Federal Government’s New Green Procurement Rules!

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Entrepreneurs and small businesses listen up! A green procurement revolution is in full swing across America. This is a HUGE opportunity for you and your business.

CLICK HERE and READ THIS interim rule just released that mandates 95% of the Federal government’s purchases MUST BE GREEN!

Here’s the summary of the opportunity as outlined by Tracey de Morsella, editor of The Green Economy Post:

  • 30% reduction in vehicle fleet petroleum use by 2020;
  • 26% improvement in water efficiency by 2020;
  • 50% recycling and waste diversion by 2015;
  • 95% of all applicable contracts will meet sustainability requirements;
  • Implementation of the 2030 net-zero-energy building requirement;
  • Implementation of the stormwater provisions of the Energy Independence and Security Act of 2007, section 438; and
  • Development of guidance for sustainable Federal building locations in alignment with the Livability Principles put forward by the Department of Housing and Urban Development, the Department of Transportation, and the Environmental Protection Agency.
  • Support sustainable communities
  • Leverage Federal purchasing power to promote environmentally-responsible products and technologies to foster markets in these sectors.

This same level of commitment to green or sustainable purchasing is taking place within Corporate America.

Walmart is on a massive, global campaign to green their supply chain. Their approach is hugely important to the future of green commerce because their goal is to make it affordable to go green, sustainable and organic!

Walmart is not alone in this effort. Ford, PG&G, Unilever, Nestle, the list can go on and on. Corporate America is greening their supply chain.

This is a $10 trillion annual revenue opportunity for America’s entrepreneurs and small businesses.

Here’s the FIVE BEST PRACTICES to winning a green contract:

  1. MEASURE. You can’t play if you don’t measure. You must measure your emissions, your water usage and your waste streams.
  2. COMPARE. How green are you? That is not a subjective question. That is a comparative question as in, “How green are you compared to your competitors?” When you can answer that question you are well on your way to winning contracts in the greening of supply chains.
  3. CREATE GREEN TEAMS. Ask your work associates on where they see opportunities to cut waste, energy consumption and water usage. Every company I work with that has started a green team has two great stories they tell. The first is the size of savings. The second is how quickly, usually within the first 90 days, savings begin to happen!
  4. SENIOR LEADERSHIP. This won’t happen without senior leadership. Going green means you are asking associates to think outside the box. Won’t happen if they don’t see senior leadership backing them and leading from the front! I don’t know of a single succeeding company that is making money going green that hasn’t had a CFO or CEO owning this effort.
  5. GET A COACH. OK, that sounds self-serving. But its the truth. Change is a challenge for all businesses. A coach can provide best practices so your business doesn’t have to invent everything from scratch. And a good coach is worth their weight in gold (even at $1,500 an ounce!) because tension will arise within an organization in change.  Having a mature coach who can advise senior leadership really will facilitate success.

Bill Roth is the founder of Earth 2017, a company that connects businesses with consumers seeking smart, healthy and green solutions. His book, The Secret Green Sauce, profiles best practices of businesses making money going green. Earth 2017 is implementing in 2011 an 11-city national tour called Green Builds Business sponsored by the U.S. Hispanic Chamber of Commerce Foundation and funded by Walmart.


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